I'm a digital product leader with 20 years of experience delivering scalable platforms, improving customer experiences, and driving real business results. Most recently, I led the complete relaunch of Water.com, Primo Water’s main eCommerce platform. The project resulted in a 170 percent increase in conversion rate and a doubling of website traffic within the first 90 days.

I focus on translating business goals into practical, high-performing digital solutions. My background includes product strategy, agile delivery, UX and SEO optimization, and cross-functional collaboration from planning through launch.

I work closely with engineering, design, marketing, analytics, and executive teams to bring products to life. Whether I’m leading a strategic rebuild or refining a checkout flow, I prioritize measurable outcomes for both the business and the customer.

I hold certifications in Scrum Product Ownership (CSPO) and SAFe Product Management. My experience spans eCommerce, fintech, and 3D visualization, with a track record of leading multimillion-dollar digital initiatives.

If you’re looking for someone who can bridge strategy and execution while collaborating across teams, I’d be happy to connect.